How to massively improve the UX of your product, website or app in the next 5 days.

Qualitative usability testing looks at user interactions with websites and software applications using skilled behavior observation and probing questions. With qualitative usability testing, you will:

• • identify pain points in your customer experience,
• • understand what your customers are thinking and feeling,
• • validate design decisions before committing resources,
• • save time & money in finding the right decisions.

We start by setting objectives and helping you define what users need to achieve. This could be using a particular feature, an order in an online shop, better conversion on a specific part of the funnel, or anything else that can impact your business.

We then prepare 5-7 test scenarios, recruit users who match our criteria, and start with usability testing.

Each interview is conducted either live or via Zoom. During the interview, users have to share their thoughts and describe what they see, think, plan to do, and why they are doing something.

During the testing, a video is recorded, capturing the user's screen and voice. This gives you a direct insight into how the user interacts with your product. In the end, all recordings are saved and delivered with a comprehensive testing report.

When we finish qualitative usability testing, we'll prepare a UX report, providing an executive summary and the key findings. We present the profiles of the test participants and their results for each task and test scenario. Each task includes key summaries of all issues and positive experiences.

The entire testing process, from the start to the delivery of the UX report, can be completed within five working days.

Once you receive an easy-to-understand and actionable UX report, you gain a deeper understanding of your audience's needs and frustrations. Now you can plan future design iterations with clear objectives in mind.

Our professional services team of world-class user experience experts can complete a data-driven redesign of your funnel to improve key metrics. A full report on the impact of our design changes will be presented after implementation. You can schedule a free consultation call with our experts.

Based on objectives & test scenarios, we recruit participants of different ages, genders, and technical skills, to represent your target audience.

Five test users cover almost 90% of all the relevant information that can be gained from testing. Research shows that just one test provides almost a third of all information about the usability of a product. When a second test user is added, some usability information is doubled, while some new information is gained. So with each new test user, we learn and confirm what we already know. The catch is to set the right objectives and ask the right questions/tasks.

Yes. You can test your app or website at any stage of development (from prototype to beta to published) and on iOS or Android. Save time and engineering resources by running user tests on prototypes, staging websites, or unpublished apps.

No, you can run customer experience tests that range from shop-along and product unboxing to multichannel customer experiences that include interactions both online and in the physical world. You can check how we conducted a (real-life) usability test of the Slovenian national post's newly established parcel locker collection system.

We guarantee that the findings of the report will be statistically relevant. If you implement corrections following the report's findings, we also ensure a better user experience, resulting in satisfied users and better business prospects.